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Category: Books
Released: Jul 13, 2009
Price: Free

Description:
Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. Written by a twenty-year veteran of the software industry, Double Down On Your Data explains the latest development in this fast moving industry, including: - Creating demand for your casino - Streamlining the marketing process - Creating accurate predictive patron models - Mobile-lizing your marketing campaigns - Improving table-games revenue management - Exploiting the marketing potential inherent in social networking sites - Courting the highly valuable Asian gambler

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